{"id":10056,"date":"2025-04-28T14:17:41","date_gmt":"2025-04-28T14:17:41","guid":{"rendered":"https:\/\/cleanr.lv\/clean-r\/?post_type=cleanr_news&#038;p=10056"},"modified":"2026-04-02T12:53:17","modified_gmt":"2026-04-02T12:53:17","slug":"zalmaldinasana-latvija-izpratne-aug-bet-zinasanu-un-atpazisanas-riku-trukst","status":"publish","type":"cleanr_news","link":"https:\/\/cleanr.lv\/clean-r\/aktualitates\/zalmaldinasana-latvija-izpratne-aug-bet-zinasanu-un-atpazisanas-riku-trukst\/","title":{"rendered":"Za\u013cmaldin\u0101\u0161ana Latvij\u0101: izpratne aug, bet zin\u0101\u0161anu un atpaz\u012b\u0161anas r\u012bku tr\u016bkst"},"content":{"rendered":"\n<p><strong>Lai ar\u012b gandr\u012bz puse Latvijas iedz\u012bvot\u0101ju apgalvo, ka sp\u0113j atpaz\u012bt za\u013cmaldin\u0101\u0161anu, daudzi tom\u0113r nezina, k\u0101 p\u0101rbaud\u012bt ekomar\u0137\u0113jumus, liecina \u201cCleanR\u201d veikt\u0101 aptauja.<\/strong><br>\u00a0<br>Past\u0101v vair\u0101ki za\u013cmaldin\u0101\u0161anas veidi, un viens no tiem ir maldino\u0161s ekomar\u0137\u0113jums uz prec\u0113m un produktiem. \u0160is mar\u0137\u0113jums nav apstiprin\u0101ts normat\u012bvajos aktos noteiktaj\u0101 k\u0101rt\u012bb\u0101; uz\u0146\u0113mums, to izmantojot, grib rad\u012bt iespaidu, ka produkts ir videi draudz\u012bgs un ekolo\u0123isks, lai palielin\u0101tu pe\u013c\u0146as iesp\u0113jas vai uzlabotu reput\u0101ciju bez re\u0101la ieguld\u012bjuma.<br>\u00a0<br>\u201cLiel\u0101k\u0101 da\u013ca Latvijas iedz\u012bvot\u0101ju joproj\u0101m balst\u0101s uz nepiln\u012bg\u0101m zin\u0101\u0161an\u0101m par za\u013cmaldin\u0101\u0161anu \u2013 uz\u0146\u0113mumu m\u0113\u0123in\u0101jumiem rad\u012bt viltus ilgtsp\u0113jas iespaidu. Teju ceturt\u0101 da\u013ca aptauj\u0101to atz\u012bst, ka vi\u0146iem tr\u016bkst inform\u0101cijas, k\u0101 \u0161os mar\u0137\u0113jumus p\u0101rbaud\u012bt, bet visiem ekomar\u0137\u0113jumiem, tostarp maldino\u0161ajiem, piln\u012bb\u0101 uzticas 5 %,\u201d skaidro ra\u017eot\u0101ju atbild\u012bbas sist\u0113mas uz\u0146\u0113muma \u201cZa\u013c\u0101 josta\u201d vides izgl\u012bt\u012bbas eksperte El\u012bna Spr\u016bde-Nesenberga.<br>\u00a0<br>Vi\u0146a atg\u0101dina, ka za\u013cmaldin\u0101\u0161ana ir veids, k\u0101 uz\u0146\u0113mumi izliekas par videi draudz\u012bgiem un rada iespaidu, ka r\u016bp\u0113jas par savu ietekmi uz vidi, lai piesaist\u012btu klientus un veidotu atbild\u012bga uz\u0146\u0113muma reput\u0101ciju, bet paties\u012bb\u0101 to darb\u012bba nemaz nav tik \u201cza\u013ca\u201d, k\u0101 nereti tiek apgalvots.<br>\u00a0<br>Latvij\u0101 vado\u0161ais atkritumu apsaimniekot\u0101js \u201cCleanR\u201d aicin\u0101ja aptauj\u0101 atpaz\u012bt da\u017e\u0101dus ilgtsp\u0113ju apliecino\u0161us jeb \u201cza\u013cos&#8221; apgalvojumus, kas sav\u0101 b\u016bt\u012bb\u0101 bija maldino\u0161i. \u201cPiem\u0113ram, ka elektrisk\u0101s automa\u0161\u012bnas un vienreiz\u0113jas kafijas kr\u016bz\u012btes ir piln\u012bb\u0101 draudz\u012bgas videi un visi plastmasas izstr\u0101d\u0101jumi ar BIO mar\u0137\u0113jumu ir ekolo\u0123iski. Teju puse jeb 48 % sp\u0113ja uzreiz pateikt, ka min\u0113tie apgalvojumi ir maldino\u0161i, ta\u010du p\u0101r\u0113jie var\u0113ja iz\u0161\u0137irt vien atsevi\u0161\u0137us maldino\u0161os apgalvojumus. T\u0101pat l\u016bdz\u0101m identific\u0113t, kuri eko mar\u0137\u0113jumi ir tik tie\u0161\u0101m \u012bsti un ofici\u0101li apstiprin\u0101ti un kuri nav. Nepareizo variantu izv\u0113l\u0113j\u0101s 31 % respondentu,\u201d aptaujas datus koment\u0113 \u201cCleanR\u201d Sadz\u012bves atkritumu apsaimnieko\u0161anas departamenta vad\u012bt\u0101ja Liene Rumpane.<\/p>\n\n\n\n<p><br>\u00a0Aptauj\u0101 identific\u0113jamie eko mar\u0137\u0113jumu piem\u0113ri, no kuriem tr\u012bs ir ofici\u0101li un viens nepareizs (variants B).<\/p>\n\n\n<div id=\"image-block_4c7fca388c9cd4ede6783d9d898bfcaf\" class=\"text-content__image\">\n            <img decoding=\"async\" src=\"https:\/\/cleanr.lv\/clean-r\/wp-content\/uploads\/sites\/2\/2025\/04\/ecomarkejumi.jpg\" alt=\"Ekomar\u0137\u0113jumi\" \/>\n    <\/div>\n\n\n<p><br>Kas attiecas uz eko mar\u0137\u0113jumiem, 5 % aptauj\u0101to iedz\u012bvot\u0101ju tiem piln\u012bb\u0101 uzticas un nep\u0101rbauda. V\u012brie\u0161i (4,9 %) ir nedaudz skeptisk\u0101ki nek\u0101 sievietes (5,4 %). Jaunie\u0161i (18\u201329 gadi) ir viskritisk\u0101kie (piln\u012bb\u0101 uzticas vien 3,7 % ), augst\u0101k\u0101 uztic\u0113\u0161an\u0101s mar\u0137\u0113jumiem ir 30\u201339 gadu vecuma grup\u0101 (6,7 %). Vecuma grup\u0101 50\u201359 gadi uztic\u012bba ir 4,1 %, bet 60\u201374 gadu vecum\u0101 \u2013 4,9 %.<br>\u00a0<br>Aptauja ar\u012b par\u0101d\u012bja, ka sievietes (49,3 %) nedaudz bie\u017e\u0101k nek\u0101 v\u012brie\u0161i (46,8 %) atpaz\u012bst za\u013cmaldin\u0101\u0161anu. Interesanti, ka jaunie\u0161i (18\u201329 gadi) ir maz\u0101k inform\u0113ti (40,4 %) par za\u013cmadin\u0101\u0161anu nek\u0101 vec\u0101k\u0101s grupas, \u012bpa\u0161i 40\u201349 gadu vecuma grupa, kur\u0101 za\u013cmaldin\u0101\u0161anu atpazina vair\u0101k nek\u0101 puse respondentu (51,1 %). Re\u0123ion\u0101l\u0101 dal\u012bjum\u0101 vislab\u0101k za\u013cmaldin\u0101\u0161anu atpaz\u012bst Vidzem\u0113 (53,4 %) un R\u012bg\u0101 (49,7 %), sal\u012bdzino\u0161i zem\u0101ka izpratne ir Kurzem\u0113 (44,4 %) un Latgal\u0113 (43 %).<br>\u00a0<br>&#8220;CleanR\u201d p\u0101rst\u0101ve Liene Rumpane pau\u017e, ka pieaugot sabiedr\u012bbas izpratnei par atbild\u012bgu iztur\u0113\u0161anos pret vidi un aizvien vair\u0101k piev\u0113r\u0161ot uzman\u012bbu tam, k\u0101du ekolo\u0123isko p\u0113du atst\u0101j noteiktu pre\u010du vai pakalpojumu izv\u0113le, diem\u017e\u0113l par\u0101d\u0101s ar\u012b uz\u0146\u0113mumi, kas to v\u0113las izmantot savt\u012bgos nol\u016bkos.<br>\u00a0<br>To, ka \u201cza\u013cmaldin\u0101\u0161ana&#8221; ir pieaugo\u0161a tendence apliecina ar\u012b tas, ka Eiropas Savien\u012bba (ES) akt\u012bvi str\u0101d\u0101 pie stingr\u0101ku noteikumu ievie\u0161anas. Proti, 2023. gad\u0101 Eiropas Parlaments apstiprin\u0101ja jaunu Za\u013cmaldin\u0101\u0161anas aizlieguma direkt\u012bvu, kas aizliedz uz\u0146\u0113mumiem izmantot nepier\u0101d\u012btus un visp\u0101r\u012bgus apgalvojumus, piem\u0113ram, \u201cvidei draudz\u012bgs\u201d, \u201cklimata neitr\u0101ls\u201d vai \u201cbiolo\u0123iski no\u0101rd\u0101ms\u201d, ja tam nav skaidra zin\u0101tniska pamatojuma. Turkl\u0101t tiek pras\u012bts, lai visi vides apgalvojumi b\u016btu balst\u012bti uz uzticam\u0101m metod\u0113m un audit\u0113ti.<br>\u00a0<br>Latvij\u0101 za\u013cmaldin\u0101\u0161anas regul\u0113jums pak\u0101peniski tiek piel\u0101gots ES standartiem. Pat\u0113r\u0113t\u0101ju ties\u012bbu aizsardz\u012bbas centrs un Konkurences padome arvien bie\u017e\u0101k piev\u0113r\u0161 uzman\u012bbu vides rekl\u0101mu patiesumam un var piem\u0113rot sankcijas uz\u0146\u0113mumiem, kas izmanto maldino\u0161us ekolo\u0123iskos apgalvojumus. Vienlaikus uz\u0146\u0113mumiem pa\u0161iem ir j\u0101uz\u0146emas liel\u0101ka atbild\u012bba, nodro\u0161inot caurskat\u0101m\u012bbu un skaidru inform\u0101ciju par savu ilgtsp\u0113jas politiku.<br>\u00a0<br>Za\u013cmaldin\u0101\u0161ana var rad\u012bt riskus, ka cilv\u0113ki p\u0101rmaks\u0101, kur tas nav nepiecie\u0161ams, vai izv\u0113las ieg\u0101d\u0101ties preci vai pakalpojumu tikai t\u0101p\u0113c, ka tas ir videi draudz\u012bg\u0101ks, lai gan t\u0101 nemaz nav. \u201cGalu gal\u0101 tas rada riskus citiem godpr\u0101t\u012bgiem uz\u0146\u0113m\u0113jiem, proti, ka ar\u012b to centieniem mazin\u0101s uztic\u012bba,\u201d piebilst \u201cZa\u013c\u0101s jostas&#8221; eksperte.<br>\u00a0<br>Lai veicin\u0101tu sabiedr\u012bbas izpratni un inform\u0113t\u012bbu par \u201cza\u013cmaldin\u0101\u0161anu\u201d un ar to saist\u012btajiem jaut\u0101jumiem, &#8220;CleanR&#8221; sadarb\u012bb\u0101 ar ra\u017eot\u0101ju atbild\u012bbas sist\u0113mas uz\u0146\u0113mumu \u201cZa\u013c\u0101 josta\u201d ir izveidoju\u0161i vides izgl\u012bt\u012bbas digit\u0101lo platformu <a href=\"http:\/\/www.videspratiba.lv\">www.videspratiba.lv<\/a>, kur\u0101 pieejama pla\u0161a sada\u013ca tie\u0161i par <a href=\"https:\/\/videspratiba.lv\/zalmaldinasana\/\">za\u013c\u0101s maldin\u0101\u0161anas praksi un p\u0101rbaud\u0101miem ekomar\u0137\u0113jumiem<\/a>.<br>\u00a0<br>Platform\u0101 ir izveidots ar\u012b tests, kur\u0101 ikviens var p\u0101rbaud\u012bt savas zin\u0101\u0161anas par \u201cza\u013cmaldin\u0101\u0161anu&#8221; <a href=\"https:\/\/zalmaldinasanas-tests.videspratiba.lv\/\">https:\/\/zalmaldinasanas-tests.videspratiba.lv\/<\/a>.<br>\u00a0<br>P\u0113c \u201cCleanR\u201d pas\u016bt\u012bjuma \u201cNorstat\u201d aptauja tika veikta no 27. febru\u0101ra l\u012bdz 5. martam, aptauj\u0101jot 1002 iedz\u012bvot\u0101jus vecum\u0101 no 18 l\u012bdz 74 gadiem visos Latvijas re\u0123ionos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lai ar\u012b gandr\u012bz puse Latvijas iedz\u012bvot\u0101ju apgalvo, ka sp\u0113j atpaz\u012bt za\u013cmaldin\u0101\u0161anu, daudzi tom\u0113r nezina, k\u0101 p\u0101rbaud\u012bt ekomar\u0137\u0113jumus, liecina \u201cCleanR\u201d veikt\u0101 aptauja.\u00a0Past\u0101v vair\u0101ki za\u013cmaldin\u0101\u0161anas veidi, un viens no tiem ir maldino\u0161s ekomar\u0137\u0113jums uz prec\u0113m un produktiem. \u0160is mar\u0137\u0113jums nav apstiprin\u0101ts normat\u012bvajos aktos noteiktaj\u0101 k\u0101rt\u012bb\u0101; uz\u0146\u0113mums, to izmantojot, grib rad\u012bt iespaidu, ka produkts ir videi draudz\u012bgs un [&hellip;]<\/p>\n","protected":false},"featured_media":11256,"template":"","cleanr_news_categories":[2046],"cleanr_news_tags":[38],"class_list":["post-10056","cleanr_news","type-cleanr_news","status-publish","has-post-thumbnail","hentry","cleanr_news_categories-visas-zinas","cleanr_news_tags-cleanr"],"acf":[],"_links":{"self":[{"href":"https:\/\/cleanr.lv\/clean-r\/wp-json\/wp\/v2\/cleanr_news\/10056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cleanr.lv\/clean-r\/wp-json\/wp\/v2\/cleanr_news"}],"about":[{"href":"https:\/\/cleanr.lv\/clean-r\/wp-json\/wp\/v2\/types\/cleanr_news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cleanr.lv\/clean-r\/wp-json\/wp\/v2\/media\/11256"}],"wp:attachment":[{"href":"https:\/\/cleanr.lv\/clean-r\/wp-json\/wp\/v2\/media?parent=10056"}],"wp:term":[{"taxonomy":"cleanr_news_categories","embeddable":true,"href":"https:\/\/cleanr.lv\/clean-r\/wp-json\/wp\/v2\/cleanr_news_categories?post=10056"},{"taxonomy":"cleanr_news_tags","embeddable":true,"href":"https:\/\/cleanr.lv\/clean-r\/wp-json\/wp\/v2\/cleanr_news_tags?post=10056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}